Switched on for a hard sell
Article Abstract:
Chinese broadcasters are signing up for shows where products are the stars and also the entire programs are produced and branded by advertisers. TV is the perfect medium to reach China's consumers as the most watched TV airwaves might be owned by the Chinese government.
Publication Name: Far Eastern Economic Review
Subject: Business, international
ISSN: 0014-7591
Year: 2004
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Butt out
Article Abstract:
The advertisement of cigarettes in China is discussed. The advertising of the cigarettes can be banned in China if it turns into law a tough treaty signed with the United Nations.
Publication Name: Far Eastern Economic Review
Subject: Business, international
ISSN: 0014-7591
Year: 2003
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Commercial break: The art of selling
Article Abstract:
The United States and other will be seeing television advertising from China. The advertising has appealed to a diverse audience domestically.
Publication Name: Far Eastern Economic Review
Subject: Business, international
ISSN: 0014-7591
Year: 2003
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