Tea in Germany
Article Abstract:
Retail tea sales in Germany are estimated at over DM620 million a year, with black tea accounting for around DM360 million of sales. The black tea market is expected to drop marginally or stagnate, while herbal tea sales are likely to increase. Tea consumption is lower in eastern Germany than in the west, with Teekanne and OTG comprising the brand market leaders. Tea imports have increased to a record 37,652 tons in 1996 following the abolition of tea tax in 1993. Tea processing and production is worth around DM650 million-670 million per year.
Publication Name: Marketing in Europe
Subject: Business, international
ISSN: 0025-3723
Year: 1997
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Coffee in France
Article Abstract:
In 1996, supermarket and hypermarket sales of coffee totalled 9.4 billion French Francs (FFr), of which FFr6.9 billion is accounted for by roasted coffee and FFr2.5 billion by instant/soluble coffee. French imports of green coffee beans total between 315,000-320,000 tons annually, with a further 50,000 tons in roasted beans. Kraft Jacobs Suchard dominates the market with a 45% market share. An overview of key trends is given, including consumption trends, brand details, advertising, prices and forecasts for the future.
Publication Name: Marketing in Europe
Subject: Business, international
ISSN: 0025-3723
Year: 1998
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Coffee in Germany
Article Abstract:
In 1996, the German market for coffee fell to 8.1 million Deutsche Marks (DM), from DM9.1 billion in 1995. Roast coffee is the most popular variety in Germany, with 1996 consumption reported at 443,000 tons, of which 85% is dominated by only six suppliers. Instant coffee consumption totals 11,000 tons annually. An overview of market trends is included, along with details of production, foreign trade, consumption trends, major players, distribution, and forecasts for the future.
Publication Name: Marketing in Europe
Subject: Business, international
ISSN: 0025-3723
Year: 1997
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