The British MBA: a brand new species

Article Abstract:

Master of Business Administration (MBA) programs in Great Britain have experienced many changes in the 1980s. Since the introduction of MBA programs in the 1960s, they have been criticized for ignoring instruction in basic skills, and for producing graduates who expect high earnings. The schools in recent years have recognized business' need for well-rounded managers with practical experience as well as academic knowledge. Industry expects a new manager to be trained not only in classic business topics, but also personnel skills such as running meetings, interviewing, counseling, and negotiating. Distance learning is becoming more popular because it allows the student to work while studying and requires fewer teachers. Distance learning emphasizes theory over practice, however, and there is a lack of good multi-media learning materials.

United Kingdom, Universities and colleges, Master of business administration degree, College administration, Business education, Great Britain

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Process technologies, learning and brand proliferation

Article Abstract:

A three-stage non-cooperative game of complete information was used to determine the effect of technology on brand proliferation. The focus was on technologies that impart a learning effect, such as flexible manufacturing systems which allow new products to be introduced using the same equipment. The results show that the equilibrium number of new products increases with increasing market size or decreasing elasticity of demand.

Models, Brand choice

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Brand consultants' perspectives on the concept of 'the brand'

Article Abstract:

Top brand consultants believe that consumers relate well to branded products that have character. Traditional advertising methods, those that attempt to attract consumers by offering added value, are thought to be less effective than those that create brand personality. Brand managers, unlike consultants, favour traditional advertising techniques. Brand Management opportunities to gain market share are discussed.

Research, Advertising, Product management, Advertising consultants

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