The German market for textile washing products:market sectors: others: value trends
Article Abstract:
Water softeners were the foremost component of the laundry aid sector in the German market for textile washing products, as they registered value sales of DM233.3 million in 1997, for a 46.4% market share. Stain treatments and salts followed with value sales of DM158.1 million in 1997, down from DM174.2 million in 1993. The other subsector, starches and ironing aids, posted DM111.3 million in value sales in 1997, down from DM126.3 million in 1993.
Comment:
Germany: Water softeners led laundry aid sector in textile washing products mkt, w/ 46.4% of value sales in 1997, at DM233.3 mil
Publication Name: Market Research Europe
Subject: Business, international
ISSN: 0308-3446
Year: 1998
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The German market for textile washing products: market shares: softeners: brand
Article Abstract:
Lenor from Procter & Gamble led all fabric softener brands in the German market, with 38.9% of value sales in 1997, down from 40.9% in 1996. Colgate-Palmolive owns the second most popular brand, Softlan, which accounted for 18.9% of value sales in 1997, up from 18.3% in 1996. The Kuschelweich brand from Lever was the third biggest seller in this sector, with 15.8% of value sales in 1997, up from 14.9% in 1996.
Comment:
Kuschelweich fabric softener is 3rd best-selling brand in German market, with 15.8% of value sales in 1997 up from 14.9% in 1996
Publication Name: Market Research Europe
Subject: Business, international
ISSN: 0308-3446
Year: 1998
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: The German market for textile washing products: market sectors: softeners by subsector: value trends
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- Abstracts: The German market for textile washing products: total market size: market performance. part 2 The German market for textile washing products: total mrket size: sectoral perfromance
- Abstracts: The German market for textile washing products: outlook: market performance