The Italian market for clothing & footwear

Article Abstract:

Italy's retail market for clothing and footwear was examined in relation to sales and future trends. The data used covered the years 1995-1998 with forecasts made up to the year 2001. Among the highlights of the study were the shift to private labels by consumers due to the economic recession and the dynamism of the women's wear sector. This sector registered an 11.1% value increase from 1995 to 1998. Other notable trends in the market were the convergence towards manufacturers and distributors and the rise of hypermarkets, chain stores and variety stores.

Women's Apparel, Women's and Girls' Cut and Sew Apparel Manufacturing, Apparel & Shoe Stores, Clothing and Clothing Accessories Stores, APPAREL AND ACCESSORY STORES, Statistics, Women's clothing industry, Women's clothing, Clothing stores

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European markets: Clothing & footwear

Article Abstract:

A market research study was conducted on the international retail market of clothing and footwear products in France, Germany, Italy, Spain and the UK. These are divided into five categories: womenswear, menswear, childrenswear, footwear and accessories. Some of the major findings are: that the market is very much affected by seasonality, fashion and macroeconomic stability, that production has increasingly shifted to low-cost manufacturing, and that new fabrics have been developed using innovations such as lycra, elastane and microfiber.

Europe, Retail Trade, Other Footwear Manufacturing, Nonrubber Footwear, Footwear, Except Rubber, United Kingdom, Germany, Retail industry, France, Footwear, Spain

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The Italian market for perfumes & fragrances

Article Abstract:

A market research study was conducted on perfumes and fragrances in Italy. The market is divided into three sectors: men, women and unisex. The three sectors are further broken down into: premium/mass breakdown based on distribution and price, and perfumes and fragrances categorized by concentration. Some of the major findings are: that value growth declined due to reduced prices and the proliferation of promotions and discounting policies, and that the market was worth 1,337.5 billion liras in 1998.

Toilet Preparation Manufacturing, Toilet preparations, Marketing/Advertising Methods, Demographics, Promotion, Perfumes, Perfumes industry

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