The Spanish market for hair care: distribution: retail: hair care

Article Abstract:

Hypermarkets listed the record value sales of 24.2% among the retail distribution channels of hair care products in the Spanish market in 1996, followed by supermarkets. Hypermarkets also listed the highest growth of almost four percentage points in value sales share over the review period of 1992 to 1996. The performance of hypermarkets is attributed to strong promotion, the availability of a wide array of products and more sophisticated shelf space arrangement. Products sold the most at hypermarkets are shampoos and conditioners, while supermarkets list high sales of styling aids.

Comment:

Spain: Hypermarkets listed the record value sales of 24.2% among the retail distribution channels of hair care products

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The Spanish market for hair care: distribution: salons

Article Abstract:

The distribution of hair care products in the Spanish market in 1996 was accounted for by 16% in value terms by salons, which numbered at 40,000 hair salons as of 1995. The figure indicates a modest increase in the percentage of hair care product distribution via the salon channel over the review period of 1992 to 1996. On the other hand, distribution over other channels including hypermarkets, reported significant growth over the same period. The trend indicates consumer demand for products at reasonable prices.

Comment:

Spain: Salons represented 16% of hair care products distribution in value terms in 1996 while other channels reported growth

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The Spanish market for hair care: distribution: retail: washing products

Article Abstract:

The retail distribution of washing products in Spain was dominated by hypermarkets, which commanded a 39.6% share in value terms in 1996. Hypermarkets, which posted the highest growth of 7.2 percentage points among outlets over the 1992-1996 period, was largely driven by sales of shampoos, which had a share of 41.7% in value term in 1996. The channel's strong performance is attributed to increased proliferation of private label products within the shampoo subsector and the low price strategies use by the channel.

Comment:

Spain: Retail distribution of washing products was dominated by hypermarkets, which commanded 39.6% share in value terms in 1996

Market information - general, Marketing procedures, Hypermarkets, Warehouse Clubs and Superstores, Superstores

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