The big e's rebirth
Article Abstract:
Eaton's of Canada is getting ready to reestablish itself as a retail giant with the help of the merger with Sears Canada Inc. Sears plans to relaunch seven Eaton's locations in a marketing move calculated to convert the retailer in one of the big names in retail. The C$276 million effort is the brain child of in-store marketing and visual presentation manager Placido Dias. The goal is to attain C$1 billion in sales within a two-year period.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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Sears account up for grabs
Article Abstract:
Sears Canada Inc has put up for review nearly all of its advertising business valued at $75 million, considered the 6th-largest account in Canada. The review was attributed to Sear's intention to buy the stores of T Eaton Co Ltd. Sears vp of retail advertising Nina MacLaverty said they intend to develop a particular brand for Eaton's and that the review will concentrate on how Eaton's brand will be differentiated from Sears'.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
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Bay follows Sears in agency search
Article Abstract:
Hudson's Bay Co announced that it has placed its Bay department store chain ad account up for review. Sears has also put its $75 million ad business for review, but the Bay will implement a more "low key" approach to its review compared to Sears. Bay has strengthened its marketing team composed of former Eaton's, Dylex and Zellers executives. A few ad agencies have been chosen to present their creative plans.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
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