The brand's the thing
Article Abstract:
Brands are becoming increasingly important in the wine industry. Country of origin is a key factor in influencing consumers, and some countries are more popular in certain markets, with French wine popular in Asia, for expample, and Australian wine popular in Britain. Grape variety has become iportant, though many good wines are made from grape blends. Vinyard location may become important in the future. real global brands have yet to be developed, but brands can offer some guarantee of quality, and their importance is likely to increase as more wine is sold in supermarkets.
Publication Name: The Economist (UK)
Subject: Business, international
ISSN: 0013-0613
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
Grapes of wrath
Article Abstract:
The French cognac industry has been affected by a drop in demand world wide for all but the very best cognacs. Volume sales dropped by 9% in 1998 and the economic crisis of East Asia was one contributory factor, though tastes are also changing. Cognac is ceasing to become a common drink after a meal, though sales in France, the US and Ireland have held up well. Some growers are moving to grapes for table wines rather than cognac, and the French government is providing aid for growers moving away from grape production.
Publication Name: The Economist (UK)
Subject: Business, international
ISSN: 0013-0613
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
The price puzzle
Article Abstract:
Wines may be seen as more desirable when they are more expensive. Burgundies and Bordeaux tend to be the most expsnive wines. Asian buyers pushed up wine prices prior to the Asian financial crisis, while US prices have risen with rises in stock prices in that country. Trophy wines may be produced in small batches to push up their prices due to their rarity. There is not always a relationship between price and quality. Meanwhile, sales of cheaper wines are falling, and sales of mid-price wines are rising.
Publication Name: The Economist (UK)
Subject: Business, international
ISSN: 0013-0613
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: The world's largest banks. People who need people
- Abstracts: The numbers don't add up. The Course of My Life. Schroder bores them rigid
- Abstracts: They came, they went away. The kiln of civilisation. A taste of adventure
- Abstracts: Judges of the past. A puzzling progress
- Abstracts: Where's the exit? Making sense of new media valuations