The bull market in money mags
Article Abstract:
The magazine, 'MoneySense,' is scheduled to be released in May 1999. It is the second publication about personal finance that publisher Paul Jones of Maclean Hunter Publishing introduced. 'MoneySense' has a planned multi- million launching for Maclean Hunter intends to build a paid-circulation base of 100,000 in the first 12 months. To support the launching, the company sent out direct mails to its target market which consists of 35 to 54-year old Canadians who have assets of at least $50,000.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
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Razor looks for the edge in men's mags
Article Abstract:
Razor Media has launched a new men's magazine called Razor Magazine, which touts itself as the 'cutting edge of entertainment.' Razor Magazine would be published six times a year and is similar to Maxim, GQ and Esquire in format. Topics in the premier issue include an interview with Hell's Angels boss Sonny Barger, a history of prison tattoos and the top 10 beauties from Australian modeling agency Bessies Bodies. Razor Magazine retails for C$4.95 per copy.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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Southern exposure
Article Abstract:
A handful of Canadian advertising agencies are responding to globalization by expanding into the US. Their approach consists of three techniques, namely, acquisition, the opening of branches or both. One of these companies, Wolf Group, has bought Partners and Shevack of New York, New York, and Meldrum and Fewsmith Communications, both of Cleveland, OH. Another is Communique Group which has acquired Hampel Stefanides, an agency based in New York.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1998
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