The changing consumer in Germany

Article Abstract:

Macroeconomic trends such as national income, unemployment, inflation and perception of the general economic climate have had major impact on the changes in consumer behavior in Germany. The German reunification in 1990 was also a major factor, bringing the number of German consumers to 16 million and increasing demand for some goods and services. Demographic factors such as changes in population size, age and sex distribution and household size as well as cultural factors such as trends in education, social movements, health consciousness, values and expectations have all resulted in changes in consumer behavior.

Germany

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The changing consumer in the European Union: a "meta-analysis."(The Changing Consumer in the European Union)

Article Abstract:

Consumers in European Union (EU) member-countries are changing. Common patterns include the increasing number of older persons, smaller household sizes, internationalization and environmental and health awareness. Substantial cross-sectional differences also exist, such as household incomes/GDP per head and the levels of unemployment. A similar macro-marketing environment and macro-marketing mix is shared by these EU nations, requiring a target marketing approach called Euromarketing to consumers in the different countries and regions.

Surveys, European Union

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The changing consumer in Denmark

Article Abstract:

The confluence of changing economic, demographic, cultural, social, psychological and other factors in Denmark during the 1980s and early 1990s has greatly modified consumption patterns. An overview of these changes and their impact on Danish consumers are discussed. The main driving force behind many of these changes is an economic policy instituted in the late 1950s, which created a huge public sector and a high level of public and private consumption.

Denmark

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