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The east rises

Article Abstract:

Senior creative directors in some of the old agencies have opened their own practices, offering clients a whole new different experience. Most of these boutique agencies at present have managed to procure enough work within the region to keep them going. However soon they will have to turn towards the West for growth, as the number of agencies in the East outnumber the potential clients.

Author: Martin, Kathleen

Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2003

Forecasts, trends, outlooks, Management dynamics, Agencies, Management, Company investment, Investments, Influence, Growth, Company business management, Advertising executives, Company growth, Industry forecasts

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Wisdom from a Joan of Arc wammabe

Article Abstract:

Grey Toronto's creative director Marc Stoiber shares what he has learned regarding trying to revive a floundering agency.

Author: Stoiber, Marc

Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001

United States, Executive changes & profiles, Agency Personnel, Gross Townsend Frank Hoffman Inc.

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Subjects list: Canada, Advertising agencies

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