The hostile takeover process: a case study of Granada versus Forte
Article Abstract:
Granada Group plc launched a bid to take over Forte plc in Nov 1995 and the takeover was fiercely contested. Granada claimed that Forte was failing to meet targets, it was not exploiting its brand image and the company's corporate strategy was misguided. Granada felt that it could rectify these faults. Forte fought the bid by claiming that it was being restructured, it was better able to manage hotels than Granada, and Sir Rocco was a capable business man. Forte also published better profit forecasts and lobbied shareholders. Granada won the takeover campaign.
Publication Name: European Management Journal
Subject: Business, international
ISSN: 0263-2373
Year: 1998
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Life after Forte: Having lost the family firm, is Sir Rocco Forte wise to have a second crack at running an international hotel business?
Article Abstract:
Sir Rocco Forte lost his Forte hotel and catering empire to Granada in 1996, but has since set up a new venture RF Hotels. The new venture has five star properties in Edinburgh, Florence and St Petersburg, and there are a further six projects planned. Turnover is 50 million pounds sterling and the aim is for 100 million pounds sterling by 2000. However some believe that RF hotels is not a dominant player in any specific market and its branding is non-existent.
Publication Name: The Director
Subject: Business, international
ISSN: 0012-3242
Year: 1998
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Best Western International
Article Abstract:
The Best Western International hotel chain has announced that it ended its contract with San Francisco, CA-based advertising agency, BBDO West, its agency of three years. As a result, Best Western external communications director David Trumble disclosed that it is safe to assume that the hotel chain's arrangement with Toronto, Ontario's OMD of BBDO Canada will also end.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
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