The new language of business

Article Abstract:

The language used to describe the world of business should be changed to prepare it for the future. The stockmarket will cease to have an immediate effect on the rest of society, as its power is reduced. Business will retain an important role in the community but companies will be obliged to take greater responsibility for their staff. The make up of company boards will be rearranged to allow all interested parties to take their place. Corporations will act as communities. They will become more accountable and workers will be seen as members of the community rather than as resources.

Business, Planning, Column, Business enterprises

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Goodwill hunting

Article Abstract:

Many small and medium-sized companies in the UK are involved in local community activities. Some give money, while others donate surplus products or equipment, provide services or encourage employees to volunteer for community work. The charitable organization Business in the Community believes that businesses can play a significant role in social regeneration within communities. In many cases, the most effective way for small and medium-sized companies to make a positive contribution to the community is through partnerships with voluntary and community organizations.

Social Responsibility, Community relations

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The right loyal treatment: Are smaller companies really losing out in the battle against big business loyalty schemes? Or do they already have what the bigger stores are trying to recreate?

Article Abstract:

Many retailers launched their loyalty cards as a way of guarding customer share, according to a Mintel retail analyst. However some they are moving into the offensive, and using information gathered to targeted groups of customers with special offers. Smaller companies fear that loyalty schemes will encourage consumers to spend more money with the major retailers, at their expense.

Usage, Retail industry, Retail trade, Marketing, Coupons (Retail), Discount coupons

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