The right Web mix of free and paid
Article Abstract:
The Daily Geaner, Times and Transcript, Saint John Times Globe and the Telegraph Journal are unique among Canadian newspapers in that they will allow surfers to see news stories only if they pay a fee.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
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All about people
Article Abstract:
The marketing strategies of The Sudbury Star, a news paper, are discussed. The strategies applied by this paper to attract local community readers are also presented.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2005
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CalWest delivers tape with papers
Article Abstract:
Winnepeg-based CalWest Global Communications is promoting Global TV's fall lineup by enclosing free videotapes to subscribers of its newspapers throughout Canada.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
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