Tridel wins referrals with condo contest
Article Abstract:
Canadian real estate developer Tridel Corp's recent promotion is considered a success because of the large number of referrals that it generated. Participants were offered one extra entry per referral with a maximum of 10 referrals. Participant were attracted to the prospect of winning a C$160,000 condo in Tridel's ICON suites in downtown Toronto. About 38,000 participants spent some 22 minutes filling out an 86-question survey.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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New and approval
Article Abstract:
At the inaugural Best New Product 2004, held on the 1st of April, sixteen new products were the recognized for being the best innovations in food, personal care and household brands in Canada. Besides focusing on the six key factors for making an award winning new product, marketers should also pay attention to the crucial ome-tooo segment, constituting 31% of the population.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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Do the right thing
Article Abstract:
Advertising responsibly, by paying heed to customers needs, would have a beneficial influence on the company as a whole. A report is presented, focusing on Frito Lay's responsible marketing and DoveEs latest campaign.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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