U.S. lawsuit targets liquor: will alcohol litigation mirror tobacco's costly path?
Article Abstract:
A lawsuit, seeking class-action status against several prominent members of the liquor industry, was filed with the allegation that the companies negligently targeted underage drinkers in their advertising. It is compared to the lawsuit filed against the tobacco industry, even though tobacco is considered more harmful.
Publication Name: Wall Street Journal. Europe
Subject: Business, international
ISSN: 0921-9986
Year: 2004
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Still smoking
Article Abstract:
After effects of tobacco ban by Canadian government on tobacco companies is evaluated. Alternate marketing techniques adopted by the companies to promote products in the event of bans are also presented.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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