Unyielding terrain, promising coverage for 3M
Article Abstract:
3M Canada Healthcare sponsored the medical rescue team of Discovery Channel's Eco-Challenge. The move to sponsor the team that took care of the competitors and film crews departed from 3M's earlier plan of associating itself with one of the Canadian teams in the race. The rescue team's sponsorship entailed providing it with every medical product that it needed. The reason for 3M Healthcare's involvement was exposure. The Eco-Challenge is the second-highest rated program of Discovery Channel after its theme weeks.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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Toyota takes it outside
Article Abstract:
Toyota Canada has launched a branding campaign for its signature trucks, including the 4Runner, Tundra, Tacoma, RAV4 and the Sequioa. The campaign, which uses the theme, 'You Belong Outside,' was conceptualized by Toronto- based advertising agency, DCC Communications. It was designed to to capture the essence of the outdoors for Toyota's lifestyle-oriented consumers.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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