LCBO softens look in store re-design
Article Abstract:
The Liquor Control Board of Ontario (LCBO) has implemented a marketing campaign called 'Good Living' that would make liquor buying a more pleasant experience for consumers. Gone are linear display shelves with a circular design, which have been replace by a softer and more casual look of the liquor stores. This will lead customers through the store past a series of shops and features. LCBO hopes the strategy will improve customer service, enhance social responsibility and heighten entertainment.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
Culinar may consolidate account
Article Abstract:
Culinar Inc, a Montreal, Quebec-based, is considering consolidating its advertising account into one agency. Several agencies, such as Cossette Communication-Marketing and Saint-Jacques Vallee Young and Rubicam, shares the account. The overall account bills, most of which in Quebec, are more than $3.2 million, according to AC-Nielsen of Markham, Ontario. Culinar produces various food products such as snack cakes, dry bread products, crackers, dehydrated soups and bases.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1998
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Come visit Toronto...in February? Val-Pak triples its ad spending. WPP's Brandz quantifies consumer brand loyalty
- Abstracts: Las grandes superficies, a favor de un 'codigo etico' con los proveedores Memory Set se integra en CHS como plataformapara iniciar su crecimiento
- Abstracts: U.K. Yellow Pages, Equifax will supply new IT products. EBay cuts fee, suspends plan after protests. Cyber auctioneers are drawing bids of U.S. investors
- Abstracts: Bau und Erneuerung von Br cken notwendig CKD soll Hochgeschwindigkeitsz ge bauen Kfz-Branche bleibt wichtiger Wirtschaftsfakotr
- Abstracts: Daimler debates building M-Class in Chrysler plant. Daimler, Chrysler split management spoils of deal