Wedded bliss
Article Abstract:
The integration of large advertising multinationals and local agencies has generally been favorable to both parties in the Canadian setting. A case in point is the merger between FCB Toronto and Harrod and Mirlin Ltd in Feb 1998 which has resulted in the use of more humor that appeals to Quebecers. Another example is the merger between Lanyon Phillips Advertising and BBDO Vancouver which led to more stability on the creative side. A merger horror story, however, is that of McCann-Erickson and Foster Advertising which created a clash between their corporate cultures and the loss of Foster's $40-million account with Carling O'Keefe Breweries.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1998
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Getting the Web right
Article Abstract:
Hudson Bay Co's Web site was adjudged as one of the best at the 1999 Marketing Awards. Designed by ExtendMedia, the site was praised for its easy-to-navigate structure. which was based on Peter C. Newman's 'Company of Adventurers.' Another winner was Media Synergy's Web site, which got the judges nod for its professional tone. The site showed how easy it is to do business with Media Synergy, which offers electronic mail marketing solutions. Other winners were GM Canada, Oldsmobile, Lexus Canada and Auction Universe.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
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Calgary agency Critical Mass hits the big time...twice
Article Abstract:
Critical Mass of Calgary, Alberta has been made the advertising agency of choice by Procter and Gamble Co to build the firm's first cyberbrand, Reflect.com. Under the terms of the $1-million account, Critical Mass will develop a direct-to-consumer World Wide Web site for the cyberbrand. Critical Mass management attributed personalization of the Web site as a key factor for the firm's winning bid. Other clients of the firm include NovAtel and Mercedes-Benz USA.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
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