Wheels, not deals
Article Abstract:
The effect of employee incentive plan rolled out by automobile giant Ford Motor's future sales and market share are analyzed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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Chip power
Article Abstract:
Benefits and uses of radio frequency identification technology (RFID) and its potential in the coming days are presented.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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Deciphering digital
Article Abstract:
Ways by which media buyers and marketers of cyberspace, measure their effectiveness among online users, are discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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- Abstracts: Cute, but scary. Hip huggers. Mind games
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