Windows 98 launch a low key affair

Article Abstract:

Microsoft Corp. of Redmond, WA, introduced its Windows 98 operating system to Canadian markets via different satellite launches. Microsoft Canada Co. Windows 98 product manager Neil Froggatt noted that the software developer invested only 1/6 of the marketing funds it used to launch Windows 95. Froggatt stressed that this strategy resulted from consumer awareness of the product. Microsoft Canada is based in Mississauga, Ontario. University of Western Ontario associate marketing professor Mark Van den Bosch for the Ivey Business School indicated that Windows 95 was marketed more aggressively. Den Bosch emphasized that this resulted in the low-profile introduction of Windows 98 which is just an operating system upgrade.

Software Publishers, Systems Software Pkgs (Micro), Company Planning/Goals, Geographic, Microsoft Corp., Operating systems (Software), Microsoft Canada Co., Windows 95, Windows 98

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Jamieson readies for flu season battle

Article Abstract:

C.E. Jamieson & Co. Ltd. of Toronto, Ontario, prepares for the cold and flu season with a roster of new product offerings that include multivitamins for pets and a chicken soup mix. Now available is the soup mix, called Dr. Chicken, that contains echinacea and astragalus root. The ingredients are claimed to boost the immune system. To hit the shelves in December 1998 is Pet Care, a new line composed of two multivatimin brands for dogs and cats as well as products for cats with fur ball problems and dogs with bad breath. Jamieson is supporting the echinacea line with advertisements in magazines and on television as well as in-store marketing.

Pharmaceutical Preparation Manufacturing, Dried and Dehydrated Food Manufacturing, Dried Soup Mixes, Vitamin Preparations, Vitamins, C.E. Jamieson & Co. Ltd., Dr. Chicken, Pet Care

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Eaton's takes aim at cool kids

Article Abstract:

T. Eaton Co. Ltd., a Toronto, Canada-based retailer, aims to lure teens to its new shop through an eight-week marketing campaign. Eaton's new teen shop will reportedly carry denim brands and popular fashion labels. The campaign, handled by Roche Macaulay & Partners of Toronto, will feature ad buys on transit, in teen magazines and on show "Dawson's Creek," "South Park," "Party of Five "and MuchMusic. The promotion also calls for a direct-mail fashion catalogue campaign as well as a dedicated teen Web site developed by Cyberplex Interactive Media.

Facilities & equipment, Department Stores, Advertising Activity, Campaign Launched, Targets & Markets, T. Eaton Company Ltd., Roche Macaulay & Partners

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