Yellow Label Tea is a hit in Canada
Article Abstract:
Lipton, Unilever Canada's food and beverage division, has reported strong Canadian sales of its teabrand, Yellow Label Tea. Company officials attribute the encouraging sales of the tea product to its seven-week advertising campaign targeting the Chinese community. The ad campaign was composed of two 15-second and one 30-second Cantonese television commercials and newspaper ads in Chinese newspapers Ming Pao and Sing Tao.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
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Beyond the click
Article Abstract:
New ways of rate of return of interactive advertisements are being developed, as concentrating on the number of clicks or page views in a site was found not to be the best way to monitor the cost-effectiveness of internet advertising. Dell, for instance, has developed a software that would determine cost per action for each component of interactive spending. The importance of customer engagement is analyzed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
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Laps of luxury
Article Abstract:
Standards in choosing efficient laptops are presented. Specific criteria such as portability, processing power, storage capacity, operating system, and wireless networking features, are discussed in detail.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
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