Heart Transplants, Airplanes, Baseball, Apple Pie and Telemarketing
Article Abstract:
The greatest cause of failure among telemarketing representatives is rejection. The greatest cure for rejection is training and adequate preparation. An examination of telemarketing and the problems that confront sales representatives provides reasons why telemarketing representatives fail and offers suggestions on how failure can be overcome.
Publication Name: Telemarketing
Subject: Business
ISSN: 0730-6156
Year: 1984
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Testing: The Edge That Makes Telemarketing a Science, as Well as an Art
Article Abstract:
A major advantage of telemarketing is that a product's appeal can be tested quickly and inexpensively. But valid results can only be obtained if proper techniques and methods are used. A description of general testing guidelines and a closer examination of scripts, lists, personnel, and follow-up methods are presented.
Publication Name: Telemarketing
Subject: Business
ISSN: 0730-6156
Year: 1984
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