After outsourcing: Texas Instruments remains a trade show champ

Article Abstract:

The decentralization and downsizing of corporations has not adversely affected the quality of their exhibits due primarily to the outsourcing trend which places the resources and facilities of exhibits design firms at the disposal of corporations. Outsourcing has eliminated the pressure on the corporation's exhibits marketing division to present high-quality exhibits and transferred the responsibility to the more competent and well-equipped exhibits design firm to the advantage of both. Texas Instruments is one of the large corporations which continue to show award winning exhibits.

Semiconductors and related devices, Advertising agencies, Exhibitions, Texas Instruments Inc., Admore Inc.

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Marriott reaps marketing benefits from corporate split

Article Abstract:

The divestment of its troubled real estate operation from its profitable hotel-management business has benefitted the Marriott Corp not only in terms of the financial aspect but also in terms of the public relations aspect. The corporate split has garnered publicity favorable to the hotel business by reinforcing its image as a successful higher-priced business hotel chain. It has focused the public's attention to its successful management of the hotel business.

Methods, Mergers, acquisitions and divestments, Hotel and motel management

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HP's winning 'leapfrog' team

Article Abstract:

The creators of Hewlett Packard Co's award-winning Leapfrog campaign advertisement are featured. Rob Ingalls, Saatchi and Saatchi San Francisco creative director, gives the credit to Martin Russell, senior vice president, copywriter associate creative director and Steven Johnson, Saatchi's vice president/senior art director. Johnson was responsible for the leapfrogging printers concept while Russell did the writing.

Computer peripheral equipment, not elsewhere classified, Computers, peripherals & software, Computer peripherals industry, Hewlett-Packard Co., HP LaserJet (Laser printer)

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