All eyes riveted on Microsoft
Article Abstract:
The ongoing investigation of Microsoft Corp. for alleged monopolistic practices is being watched closely by competitors in the industry such as Lotus Development Corp. and Novell Inc. These business rivals expect to win back the market share they lost to the computer software giant in past years. Industry observers believe that Microsoft's plans of buying Intuit Inc. may even be disapproved once the investigations prove that the firm had indeed violated the law.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1995
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Software branding: Lucent's hellish risk (Lucent Technologies' choice of brand names associated with hell for its software products; Inferno, Limbo, Styx and Dis software products)
Article Abstract:
Lucent Technologies announced its new software group called Inferno, Limbo, Styx and Dis, without the approval of its marketing and advertising executives. Limbo is a programming language, Styx, a communications protocol and Dis, a virtual machine. Some name experts view the choice of names as interesting and intriguing, while others warn about their negative connotations and potential impact on cultural and religious beliefs.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1996
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Netscape's gamble: can Web marketing alone beat Microsoft?
Article Abstract:
Netscape Communications Corp is relying heavily on its World Wide Web marketing and public relations efforts to compete with rival software company Microsoft Corp. Unlike Microsoft, Netscape does not advertise on TV and has very few print ads. Netscape officials stress that they have no plans of altering the Internet-based marketing strategy which has helped them broaden brand awareness.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1997
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