Birthday bashes make old news good news
Article Abstract:
CCM, a New York, NY-based integrated marketing company, was celebrating the 20th birthday of the big, orange cat named Garfield beginning June 1998 through many levels of promotions. The promotions include couponing, FSIs, scanner-driven instant win games and in-store sampling. Likewise, CCM is also accepting licensing spots and sponsorship to other brands. Meanwhile, legendary motorcycle firm Harley-Davidson is celebrating its 95th anniversary in 1998. The anniversary party of the firm was focused on a Harley Riders Family Reunion that was held in June 1998 in Milwaukee. The party, which was served as a fundraiser for the Muscular Dystrophy Association, anticipated over 100,000 guests.
Publication Name: Potentials in Marketing
Subject: Business
ISSN: 0032-5619
Year: 1998
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Honda added products every month
Article Abstract:
Sellutions Inc., which was responsible for the Winner's Circle promotion of the motorcycle division of American Honda Motor Company, added several seasonal products per month to the promotion. Winner's Circle, which was developed to raise awareness of the HondaCare Protection Plan, prompted boost in sales of the plan, boost dealer participation and sustain enthusiasm throughout the program. As part of the Winner's Circle promotion, Sellutions resolved to utilize a catalog that features 35 promotional items worth $17 to almost $4,000. In addition, a winner was drawn per month and awarded an American Honda Travel Fantasy to a destination of the winners' choice.
Publication Name: Potentials in Marketing
Subject: Business
ISSN: 0032-5619
Year: 1998
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Prepaid gas card fuels Harley-Davidson anniversary promotion
Article Abstract:
Harley-Davidson, a motorcycle maker based in Wisconsin, successfully celebrated its 95th anniversary behind the "Fuel Up for the 95th" prepaid gas card. The $10 Harley-Davidson Collector's Edition Gas Card was part of a gift pack given by DCI Marketing of Milwaukee, WI, to Harley-Davidson owners who bought a qualifying amount of Harley parts, clothes or licensed product. The annual InteleCard News Prepaid Card Awards in Miami, FL, voted the "Fuel Up for the 95th" gas card as the Outstanding Stored Value Card of 1998.
Publication Name: Potentials in Marketing
Subject: Business
ISSN: 0032-5619
Year: 1998
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