Crisis Communications: What to Do When the Roof Falls In

Article Abstract:

Communication during a crisis must contain the elements of organization, calm, timeliness, and cooperation with media. Corporations should establish a strategy for crisis communications. Planning the strategy incorporates highlighting where problems will surface, defining the potential problems, establishing solutions, and monitoring procedures. Management and public relations must present consistent information to the public and to the media. Provide media and information releases at the immediate onset of the crisis, upon a first assessment, when progress reports are viable, and when the crisis is under control.

Management

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Setting Tactical Communications Standards

Article Abstract:

A good communications plan needs good, workable objectives that can implement marketing and company goals. A tactical monitoring program is needed to keep the communications program on track. There are two types of monitoring standards, general standards that judge communications in a particular category and specific standards that judge how close advertising sticks to the objectives. A monitoring guide is needed for each advertising campaign. Samples of questions that should be included in the monitoring guides of catalogs or brochures and advertising are given.

Standards, Advertising, Communication, Communications

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A development of the domain of marketing planning

Article Abstract:

There have been calls fo the expansion of the domain of marketing planing as marketing planning knowledge mainly focuses on the content of marketing plans with a lack of reference to organisational context. The study of marketing should extend into other fields of business administration knowledge, so that relevant organisational context issues can be incorporated into the domain of marketing planning.

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