Personalizing the Internet

Article Abstract:

A growing number of banks are exploring the potential of the Internet as a marketing channel in addition to its current role as a service delivery vehicle. The banks' entry into Internet marketing has occurred in three phases: from brochure-ware to transactional sites to personalized marketing. During the brochure-ware phase, the banks created static Web sites that simply provide information about themselves, their products, services and locations. During the second phase, they deployed transactional Web sites that allowed customers to transfer funds, pay bills and ask about their accounts. During the third phase, banks have started using personalization engines that tailor the content of the Web site to the particular needs of customers. This phase may be followed by the use of neural networks that could learn customer behavior and preferences.

Telegraph & other communications, Specialized Telecom Services, Wired Telecommunications Carriers, All Other Information Services, Functions related to deposit banking, Home Banking Service, Marketing Management, Usage, Innovations, Internet, Internet services, Technology application, Electronic commerce, E-commerce, Home banking, Home banking services, Bank marketing

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The power of saying no

Article Abstract:

Business strategy expert Michael E. Porter believes that strategy is a corporate way of life. He strongly feels that acquisition and product diversification proposals in the banking and financial services industries should be based on operational considerations alone. He is convinced that bank mergers should not be utilized as a way to reach operational efficiency or to accommodate market fears. Porter encourages banks to focus on how they can stand out from their competitors. He believes that information technology offers a great opportunity for banking executives to enhance their corporate and business strategies. Moreover, he urges banks to operate in specific businesses supporting various economics, customer needs and operating characteristics.

Banking Institutions, Depository Credit Intermediation, DEPOSITORY INSTITUTIONS, Acquisitions Analysis, Analysis, Management, Mergers, acquisitions and divestments, Financial services industry, Financial services, Banks (Finance), Acquisitions and mergers, Bank mergers, Interview, Financial analysis, Porter, Michael E.

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