Exhibition audits can lead to measurable marketing results
Article Abstract:
There is a need for independent audits of trade shows for exhibitors to accurately gauge the marketing impact of their participation in the show. To do this, the exhibitor has to be armed with information regarding the show particularly, the expected attendees. If the target segment is attending, then participation in the trade show is a must. After the trade show, exhibitors need data on who actually attended the show. All these hard data will contribute to a more objective evaluation of the gains from trade show participation.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1998
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3 steps to getting the most for your trade show dollar
Article Abstract:
Trade show participation can give a big boost to a company's marketing strategies. However, it is important to do a good job. It is better to present good presentations in a few selected shows rather than represent the firm in mediocre presentations at all trade shows. The at-show plan must be clear and the presentation must be tailored to the objective of the participant. Further, pre-show and post-show advertising can increase the gains from trade show participation substantially.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1998
User Contributions:
Comment about this article or add new information about this topic:
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