Expectations vs. Reality: How do prescription drugs grow?

Article Abstract:

Recent survey on the sales growth of pharmaceutical drugs reveals that doctors' prescribing and consumers' buying patterns differ and that the growth should focus on more per prescriber. Pharmaceuticals should grow by increasing the breadth of prescribing i.e., by acquiring new prescribers, rather than by increasing the depth, which gets the existing customers to prescribe them more often. Progressive stages of evidence on how doctors prescribe are presented.

Drugs & Pharmaceuticals, Pharmaceutical and Medicine Manufacturing, Marketing procedures, Pharmaceutical Preparation Manufacturing, Pharmaceutical preparations, Drugs, Metabolic Agents NEC, Metabolic Agents, Methods, Company marketing practices, Drug dispensing

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Marketing: Romantic or Realistic?

Article Abstract:

Romantic vs realistic goal setting in marketing research is discussed.

Planning, Marketing research, Market research

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Decision or descriptive models

Article Abstract:

The value of marketing decision and descriptive models is discussed.

Marketing, Models, Marketing models

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