Well-designed brochure tells everything you want to know
Article Abstract:
A brochure that was originally aimed at introducing the German newspaper 'Frankfurter Allgemeine' has emerged as a standard text for the education and training of journalists. The brochure, entitled 'Everything About the Newspaper,' has become so popular that it is also being used by rival newspapers. The brochure, which is already on its 24th edition, is also used as a public relations vehicle for Frankurter Allgemeine.
Publication Name: IDEAS
Subject: Business
ISSN: 0896-1441
Year: 1999
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Relaunch newspaper coincides with positive new research
Article Abstract:
The re-introduction of the Whitehorse Journal in Aug 1999, in Melbourne, Australia, also coincided with the release of Roy Morgan Research data that showed the newspaper as having the biggest percentage of readers in its community. The re-launch of the paper became necessary after the Apr 1999, purchase of the Post Media Group, the owner of the Whitehorse journal, by the Fairfax Community Newspapers group.
Publication Name: IDEAS
Subject: Business
ISSN: 0896-1441
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
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