NIE promotion targets local business community with ad
Article Abstract:
The Fresno Bee newspaper implemented a Newspaper in Education (NIE) initiative on Sep 9, 1999, that is aimed at convincing local businesses to donate $100 or more to the newspaper's Help A Kid Read program. The campaign, which included a direct mail package, encourages company participation by including the names of the contributors to the paper's International Literacy Day special section. The Fresno Bee effort netted $9,500 to the NIE program.
Publication Name: IDEAS
Subject: Business
ISSN: 0896-1441
Year: 1999
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Staff uses humour to promote weekly employment section
Article Abstract:
The Tampa Tribune newspaper implemented a humorous marketing campaign for the launching of its PayDay section. The section incorporates the paper's employment section as well as a freestanding weekly publication. The campaign, which was implemented for three months, included advertisements in radio, newspapers and billboards. Tampa Tribune's PayDay section is aimed at the low- to mid-income level market and has a circulation of 40,000 per week.
Publication Name: IDEAS
Subject: Business
ISSN: 0896-1441
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
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