Gillette introduces MACH3 with P.O.P

Article Abstract:

Gillette Co. is rolling out its new MACH3 shaving razor with the support of a $300-million marketing program focused on selling the product through high-tech point-of-purchase displays. The new product features three progressively aligned blades to provide a closer shave in fewer strokes. MACH3, in which Gillette spent over $750 million in manufacturing capital, is to have the largest marketing program in the history of the company. Gillette plans to spend $200 million for advertising worldwide in marketing year one under the campaign with a Gillette. The Best A Man Can Get tagline. The proposed point-of-purchase displays include counter units, pallet displays, floorstands, wings and trays.

New Products/Services, Advertising, Cutlery and Flatware (except Precious) Manufacturing, Campaign Launched, Razor Blades & Razors ex Electric, Slogan, Gillette Co., Razors, Article, MACH3

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Balance Bar Co. debuts Jenny Craig diet bars

Article Abstract:

Balance Bar Co and Jenny Craig Inc introduced a new line of nutritional meal brands that will be available for the first time at retail food shelves. This also marks the first venture of Balance Bar in the weight loss product arena. A one-stop shop for bar products are offered to retailers either under the Balance Bar or Jenny Craig brand names. Prior to the launching, all Jenny Craig food products were sold to clients enrolled by Jenny Craig's weight management program.

Food Manufacturing, Dietetic Foods, Balance Bar Co.

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