Howard wins MacGregor account a year after pulling out of review

Article Abstract:

MacGregor Golf Co has awarded its advertising contract to Howard, Merrell and Partners after the advertising agency withdrew from the review in 1996. MacGregor's new owner, Apax Partners and Co, was impressed that Howard withdrew from review because it was not given sufficient time by the former owner, Amer Group, to conduct an in-depth study of the market before proceeding with its brand building campaign for the golf equipment firm. MacGregor's advertising expenses will increase to $15 million in 1998 from $2 million in 1996.

Sporting and athletic goods, not elsewhere classified, Sporting and Athletic Goods Manufacturing, Golf Equipment, Golf equipment industry, Sporting goods industry, Howard, Merrell and Partners Inc., MacGregor Golf Co.

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ORACLE CHOOSES GREY FOR GLOBAL ACCOUNT: CAMPAIGN TO DEBUT NEXT MONTH

Article Abstract:

This article discusses Oracle Corp.'s choice of an agency to handle its global advertising. The agency chosen was Grey Advertising of New York.

Prepackaged software, Software Publishers, Use of services, New orders received, Company Planning/Goals, Database Mgmt Software Pkgs (Micro), Computer software industry, Software industry, DBMS software, Oracle Corp., ORCL, GREY, Grey Group (New York, New York)

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HEADLINE STOPS READERS; HOWREY & SIMON REPRESENTS THEM

Article Abstract:

Legal firm Howrey and Simon, with the assistance of advertising firm Saatchi and Saatchi, introduces a nwew print ad.

Marketing procedures, Contracts & orders received, Legal services, Offices of Lawyers, Advertising Activity, Account Activity, Print Media, Business to Business, Howrey, Simon, Baker & Murchison, Saatchi and Saatchi Advertising Worldwide

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