Is Your Ad Really Selling?

Article Abstract:

Advertising is important to a business, but often it is misunderstood and misapplied. Planning the goals and objectives of the advertising program is important. There is a tendency for high technology industries to misunderstand and neglect the value of advertising. Even the best product will not sell itself; it must be sold. In evaluating advertising, several questions need to be asked. Does the ad go to the largest possible audience? Does the buyer understand the language used? Is the ad really selling the product? Is the media correct? Does the ad really convince one to buy?

Business, Market segmentation, Evaluation, Applications, Promotion of Product

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How Not To Telemarket

Article Abstract:

While many companies are quite successful with their telemarketing programs, some do fail. The reasons for their failures are common mistakes and assumptions about telemarketing. Messages are misleading, calls are unprofessionally executed, rudeness and a lack of rapport are evident. Telemarketing is more than just conducting business over the telephone; its purpose is to open communication in order to sell.

Selling, Distribution channels, Guidelines, Direct Market Channel, Telecommuncations

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The Chemistry of Effective Telemarketing

Article Abstract:

Telemarketing is much like chemistry in that the right ingredients must be added in the right amounts to achieve successful results. To be effective one must understand the function of each component in a telemarketing campaign and combine them in just the right amounts. Minor miscalculations may have major, undesirable results.

Market research, Market Analysis, Marketing Strategy, Marketing Research

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