Is sex just a family "affair"?
Article Abstract:
Living arrangements in the U.S. have been changing over the last 20 years. Unmarried couples, single households, working women are commonplace, along with the family. Marketers discuss addressing these marketing segments as opposed to shared interests in advertising today.
Publication Name: Marketing & Media Decisions
Subject: Business
ISSN: 0195-4296
Year: 1981
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Soft drinks: brand report 80
Article Abstract:
Marketing leaders in soft drink industry share marketing tips. Media costs broken down by category of media use and brand marketed. New caffeine-free beverages to change ads.
Publication Name: Marketing & Media Decisions
Subject: Business
ISSN: 0195-4296
Year: 1982
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Gardening supplies: brand report 86
Article Abstract:
Surviving the recession in 1982, the garden industry's advertising budget is detailed along with 1983 predictions. Leading companies are also profiled.
Publication Name: Marketing & Media Decisions
Subject: Business
ISSN: 0195-4296
Year: 1983
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