"PR is much more important than advertising," says 'The Donald'
Article Abstract:
Entrepreneur and author, Donald Trump stresses the value of good public relations (PR). The PR strategies that helped Donald Trump to bounce back in his business are examined from his speech at the Public Relations Society of America's annual national conference at the Hilton Hotel in New York.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2004
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IABCers got money's worth from '03 confab
Article Abstract:
The International Association of Business Communicators trade show in Toronto, Canada found common threads for the public relations industry.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2003
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Is PR ready for the boomer boom?
Article Abstract:
The huge baby boomer generation market and guidelines for managing proper public relations with this segment are presented.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2006
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