Regardless of size barter will boom
Article Abstract:
If they don't want to pay license fees for off-network television programs, stations can trade commercial inventory for a show. This is known as barter syndication. Cash and barter can also be combined.
Publication Name: Marketing & Media Decisions
Subject: Business
ISSN: 0195-4296
Year: 1984
User Contributions:
Comment about this article or add new information about this topic:
25 candid clients tell how they see net TV now
Article Abstract:
Impact of costs for spot for television commercials is analyzed in this survey of leading advertisers in the country. The new technology in the field is seen as drawing most of the interest.
Publication Name: Marketing & Media Decisions
Subject: Business
ISSN: 0195-4296
Year: 1983
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Intranets open new opportunity: but will companies let others in? What do marketers want from the Net?
- Abstracts: Diet Coke Takes Aim at Number Two. Get Ready for the Video Generation. "You ain't seen nothing yet." (Hal Miller's forecast of media advertising)
- Abstracts: Creamer's media mix ... as viewed by management and media chiefs. Media costs will rise 9.3% in '82
- Abstracts: The fine art of cable-costing. Are we over-translating media tests?
- Abstracts: Ninth-annual consumer survey, interviews with 847 pinpoint changes in purchasing patterns. Directory 1982, guide to products, services, suppliers