Research and the Bottom Line
Article Abstract:
The strategic outlook of the marketing research function in achieving sales, profitability, or return on investment (ROI) is examined. Methods are outlined regarding the need for an integrated ROI model to enhance the strategic variables.
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2004
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Data, but no information
Article Abstract:
There are five rules that marketing researchers can follow in presenting their marketing data which will provide the user with valuable information. Averaging and providing words to accompany statistics are two of those rules.
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2001
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Differing dimensions
Article Abstract:
The effectiveness of market research in justifying the return on investment (ROI) for every kind of financial research is examined.
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2004
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