Top 50 sites signal future of Internet marketing
Article Abstract:
The NetMarketing 200, the first annual ranking of the best marketing World Wide Web sites in the business-to-business advertising industry, highlights the leading and the most effective Web sites in the world. An analysis of the top 50 Web sites reveals the following services: online taking of orders and payments, online taking of orders without payment, lower costs of printing and mailing, sales lead generations, online distribution of information or software and online customer service and support.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1997
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Web execs: site payoff goes way beyond ROI
Article Abstract:
Firms marketing on their Web sites are finally seeing returns on their investments after several years of struggle to make the marketing strategy pay off. The present challenge is integration of the Web marketing strategy not only with the marketing goals but also with the entire company. An edited transcript of the panel discussion participated in by representatives from five firms on the Netmarketing Top 50 is presented.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1998
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