Sports PR pros must think beyond the crowded sports pages
Article Abstract:
Sport PR pros are filling pages with inane articles like a sportspersonEs salary, bad behavior, health insurance, or a game analysis, and not devoting enough time, effort or space for quality features.
Publisher: JR O'Dwyer Co., Inc.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2003
Management dynamics, Public affairs, Management, Practice, Public relations, Company business management, Athletes, Public relations agencies, Company public relations, Public relations executives
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2003
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Do sports promote global understanding?
Article Abstract:
The increased broadcasting of sports events worldwide and its significance in promoting international relations and understanding is analyzed.
Publisher: JR O'Dwyer Co., Inc.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2006
Evaluation, International aspects, International relations, Television broadcasting of sports, Sports television programs
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2006
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Guidelines for cutting through sports lingo
Article Abstract:
A model on sports lingo by creating an imaginary interview with sports marketers is presented.
Publisher: JR O'Dwyer Co., Inc.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2006
Advertising, not elsewhere classified, Other Services Related to Advertising, Sports Marketing Services, Sales Promotion-Sports, Methods, Sports sponsorship, Sports marketing
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2006
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Comment about this article or add new information about this topic:
Subjects list: United States, Analysis
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