Study: more companies to buy online; Thomas Register, Visa see big move to Web
Article Abstract:
An online study made by Thomas Register and Visa USA indicated that 58% of the businesses surveyed will use electronic commerce for at least 25% of their purchases. It cited an increase in the number of companies that will go online for half of their purchases. One executive from Visa USA, Ryan Ross, said that one of the factors that might affect these projections is security. Consequently, many companies still prefer to place their business-to-business orders via the telephone and pay in checks.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1998
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Sun pegs Denver agency to achieve face-to-face relationship
Article Abstract:
Sun Microsystems Enterprise Services is moving 85% of its operations to Broomfield, CO. As a consequence, it requires a local advertising agency for representation. This multimillion contract has been awarded to McClain Finlon Advertising Inc, a Denver-based firm. McClain Finlon will take care of integrated marketing communications while the Lowe and Partners SMS will continue handling advertising for Sun.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1998
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Comment about this article or add new information about this topic:
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