Survey: branded drugs stay strong among patients
Article Abstract:
According to a Consumer Health Sciences survey, one in three U.S. and European patients ask for a brand name drug from their physicians. The survey's results show that public relations and advertising efforts are succeeding in marketing brandname drugs.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2003
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A grounded theory of doctors' information search behaviour. Implications for information provision, pharmaceutical market entry and development
Article Abstract:
The usage of the grounded theory methodology for modeling the effect of the information search behavior of doctors, on the development and marketing of new products by the pharmaceutical industry, is described.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2007
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Critical innovation characteristics influencing the acceptability of a new pharmaceutical product format
Article Abstract:
The investigation of the critical innovation characteristics governing the acceptance of new pharmaceutical product formats by practicing physicians is presented.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2007
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