Unisys' new marketing chief targets four key segments
Article Abstract:
Unisys Corp faces better times due to its emphasis on satisfying customers and being attuned to their needs. Unisys incurred huge debts because of its rapid growth in the late 1980s, and experienced losses for two years before its fourth quarter recovery in 1991. Notwithstanding the recession, management believes that cost-cutting measures and a focused product and service strategy will make 1992 profitable. Clive Ingham, newly appointed vice-president for corporate marketing, will handle product positioning and priorities, concentrating on four market segments: financial services, government, airlines and telecommunications.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1992
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Diery takes charge of Apple's reorganized marketing force
Article Abstract:
Apple Computer Inc is appointing Ian Diery as its new executive vice-president of worldwide sales and marketing. His appointment comes at a time when the company is abandoning its dated regional sales and marketing system. It will be replaced by a new system that will take into account the various and specific needs of different customer groups, including small, medium and large business and the consumer and education sectors. Apple, which has suffered minimal damage from the price wars, intends to continue battling it out with Microsoft Inc in advertisements.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1992
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IBM's PC unit stumbles at the gate
Article Abstract:
In an attempt to recover the losses incurred by IBM Corp. a new line of IBM personal computers is being marketed at a competitive lower price. The new products include PS/1 and a new notebook and low-cost business computers. IBM expects to manufacture enough PS/1 to meet the high demand of its PC by retailers. In order to address the problems encountered by IBM Personal Computer Co. 500 IBM sales representative are specializing in generating demand for the PC unit's products.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1992
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