The 8MM Debate: Opportunity for Dealers or Classic Marketing Error?

Article Abstract:

Kodak introduced 8mm technology in January 1984. GE and RCA have since introduced their own 8mm video systems. The 8mm video tape manufacturing process produces tapes capable of recording as much as 350 percent more than standard counterparts. It's intended to be the most convenient method available for personal video recording. The technology promises tremendous benefits to 8mm system users if dealers and well-educated retailers can demonstrate and sell the concept. On the other hand the timing of the introduction of 8mm video is sure to have an effect on the growth of the VCR business, particularly if consumers fear all products before 8mm are destined for obsolescence.

Marketing, Video Systems

---

Software Nets Dealers Vote of Approval

Article Abstract:

Leisure Time Electronics designed a survey that would indicate trends in the blank video tape industry. The market for blank video tapes is expected to increase. Fifty-four per cent of retailers surveyed carry four or less brands of blank tape. They expected to increase their volume of tape but not the number of brands. Lower priced regular tapes are most in demand. Graphs are included showing: 1). number of blank tapes carried, 2). brands most often specified, 3). expected sales increases, and 4). sales of high grade vs. regular tapes.

Sales, Industry Analysis, Cassette Tape, Videocassette Recorders, Survey, Brand Name, Cartridge Tape

---

Dealers Calling the Shots as Car-Phone Market Evolves

Article Abstract:

Opinions vary on the wisdom of dealers entering into the cellular car phone market at this early time. Many believe that while the possibility exists for huge profits, the possibility of big losses also exists because of the market's instability. Even with the current instability the number of cellular telephone subscribers is expected to increased from forty thousand in 1984 to 800 thousand in 1988.

Outlook, Market Analysis, Cellular Radio, Mobile Phones, Car Phones

Similar abstracts:

• Abstracts: The State of the Copier Industry: Opportunities for Future Growth. Intelligent Copier Systems Simplify Repetitive Office Work
• Abstracts: Memo: A News Digest for Managers. Memo: Sensible and Sound
• Abstracts: Technology Update: Optical Disk Drive Complements Existing Storage Systems
• Abstracts: Outlook for Production Demands of Business Machines for 1984. Graphic Design Technology Grows With 16-Bit Personal Computers
• Abstracts: Personal Electronic Printers Expected to Create New Markets. Banks to Create a $4.8 Billion Yen Market for On-Line Branch Systems from 1983-1990

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.