Impiric reverts to Wunderman name

Article Abstract:

Impiric has change its name to Wunderman, returning to a truncated version of its former name, Wunderman Cato Johnson founded by Lester Wunderman. Employee and client dissastified with the Impiric name played a major role in convincing senior decision makers at the agency to revert to the former brand. In a related move, the agency's logo will change from Impiric's bracket to a vertical arrow directing to Wunderman 'to denote impact,' according David Sable, Wunderman's president and CEO at its office in New York, NY.

Organizational nomenclature, Vertical market software, Impiric

---

Wunderman will lead museum's member drive

Article Abstract:

Wunderman Chicago has been named by Chicago Children's Museum for handling its direct mail campaign promoting membership. Other advertising agencies related new are also discussed.

Forecasts, trends, outlooks, Contracts & orders received, Advertising, Advertising Activity, Contracts & orders let, Contracts, Marketing industry, Contract agreement, Wunderman Worldwide, Industry forecasts, Children's museums

---

Wunderman brings new focus to New York flagship

Article Abstract:

Becky Chidester, direct marketing officer at WPP Group PLC has moved to Wunderman New York as new chief executive officer. Complete details in this context are discussed.

United Kingdom, Advertising agencies, Executive changes & profiles, Agencies, Officials and employees, Appointments, resignations and dismissals, WPP Group PLC, Chidester, Becky, WPP

Similar abstracts:

• Abstracts: Alchemist mixes modeling, managing. Quadstone System eases modeling. Application knows just the right words
• Abstracts: Firm sees transition after loss in 2000. Texas DNC bill passes Senate, heads governor. Telemarketers await no - call action by FTC
• Abstracts: Aftermarket teleservices to handle Dremel orders. Telemarketers aren't smiling over ad from postal inspectors
• Abstracts: Mailer triest to heat up ice cream sales. Mailer touts new Nintendo system. Freebies get results for Grainger
• Abstracts: USPS direct mail campaign targets small businesses. Dilbert, Cathy give USPS a hand with effort. USPS highlights customer successes

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.