Branding fuels marketers youth focus
Article Abstract:
The youth of present generation is spending much more than older generation. The main reason is the love for branded products in youth. As a result, marketers in New York concentrate on youth as they feel marketing with respect to demographic aspects really improves the product sales.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
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Circulation expo keynoter: Search is it
Article Abstract:
Google field marketing head Patrick Keane says consumers' use of internet and search is both for high-consideration as well as low-consideration goods. He delivered keynote address at Circulation Management Conference & Expo at New York.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
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The Sullivan show
Article Abstract:
Discontentment over Danny Sullivan's resignation from Incisive Media is expressed.The pioneering role played by him in the establishment of search engines for the information technology industry has been acknowledged.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
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