Ugly duckling turns business into a swan

Article Abstract:

Ugly Boat Co has expanded into larger boats and established a reputation as a quality boatbuilder in just a span of three years. The Fort Pierce, FL-based family business now makes water vessels from 8-ft dinghies to 36- ft yachts and has about 20 hull molds of different sizes. The company's success is attributed to its founder and president Mike Vernese, who also handles its sales and marketing operations.

Ugly Boat Co.

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Brother-sister company puts Ugly Orcas back on market

Article Abstract:

The Ugly Boat Co. is seeing a revival in its fortunes with the second generation of the Vernese family beginning to build the Orcas, an all fiberglass composite boat.

Management dynamics, Management, Company business management

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$5.5m ad blitz will push national boating week

Article Abstract:

The Recreational Boating and Fishing Foundation is planning a National Fishing and Boating week from June 3 to 11, 2006. The advertisement campaign Take Me Fishing will cost approximately $5.5 million.

Marketing procedures, Business Associations, Marketing, Company marketing practices, Commercial associations

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