Canadian Marketing Association develops guidelines on list and data usage

Article Abstract:

The Canadian Marketing Assn (CMA) has developed an extensive set of guidelines regulating list and data usage on the Internet. The guidelines are intended to retain the general public's confidence on Canada's information-based marketing industry; encourage best practices; promote compliance with CMA's Code of Ethics and Standards of Practice; and extend CMA's self-regulation to the database and list segment of the industry. CMA Pres John Gustavson said the guidelines would preserve the integrity of list data and protect customer privacy at the same time.

Public affairs, Business Associations, Trade Associations

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USPS in deal with Canadian mailer to boost volume

Article Abstract:

The US Postal Service has signed a deal with Toronto, Ontario-based Postal Promotions Ltd that will give large-volume Canadian mailers smooth access to the US. Under the terms of the agreement, Postal Promotions will launch a new Canadian service called PostLinx, which will manage the mail, sortation and the clearing through US customs. The service will greatly benefit Canadian direct marketers.

Contracts & orders received, Postal Service, Public Mail & Express Services, Postal Promotions Ltd.

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Convergence is key to merging Canadian media

Article Abstract:

Canada's major media players are converging in their bid to dominate the market. A case in point is the merger of Globe and Mail newspaperr and related broadcast and Internet properties with national broadcaster CTV Inc and Internet portal Sympatico-Lycos Inc, both owned by BCE Inc. The properties that BCE will control will have a combined worth of $2.6 billion. Quebecor Inc's purchase of cable provider Groupe Videotron Ltd for $3.29 billion was also driven by convergence.

Acquisitions & mergers, Motion Picture and Video Industries, Motion Pictures

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