Carbite tees up new DRTV effort

Article Abstract:

Carbite Golf will introduce in late Jun 2001 a mix of short- and long-form advertisements to promote its new Polar Balanced CAP Series Putters and Polar Balanced Wedges. The 30-min infomercial will show pro golfer Fuzzy Zoeller who demonstrates various shots with the clubs on a golf course. Also, the company will air 30-sec, one-minute and two-minute direct response television spots that promote the products and videos. Carbite Golf will spend between $1 million and $1.5 million a month on television media.

Sporting and Athletic Goods Manufacturing, Putters (Golf Clubs), Carbite Golf Inc.

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Spenco irons out wrinkles in DRTV launch

Article Abstract:

Spenco Medical Corp will launch in Sep 2001 a direct response television (DRTV) campaign for its new wrinkle-reducing skin cream, called N2S, or Nature's Second Skin. The 30-min infomercial will feature testimonials from consumers who have used N2S and before-and-after shots of product use, as well as opinions of dermatologists. According to Spenco Canada Pres Gerard Mayne, the DRTV effort is an opportunity to establish a product and brand name in a market where the company has no presence.

Pharmaceutical Preparation Manufacturing, External Analgesics, Spenco Medical Corp.

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